I've noticed there are two types of professionals in our industry.
Depending on the week, your type might switch back and forth. At least that's how it works for me.
Because I'm feeling silly, let's call the first type of pro Shallow Hal and the second type Johnny Deppth. Both have aspirations to take their career and impact in smart buildings to the next level. Both set 2021 career goals to make this year different.
After 6 months of the year, Hal has spent his time building what I call a shallow career foundation. He's been keeping a pulse on the industry’s continuing evolution. He's been studying up on the complex history of the industry and where it’s headed tomorrow. He's been building partnerships and relationships with complimentary experts in other domains. He sees the big picture outside of his day-to-day job.
Johnny on the other hand... he's spent the last 6 months in the weeds on his projects. He's less focused on holistic strategy and more focused on the nerdier details that actually make the strategy work in the real world.
Which approach is better? That's a trick question of course. We need both—as an industry and as individuals. Building a smart building career foundation is about balancing the shallow with the deep. Weak spots sneak into our foundations when we go too far in either direction.
If you're too deep, our Foundations course can help you see the big picture and meet others outside your company's four walls. If you're too shallow, the course can help you add depth and determine where to dive in long term to make your mark.
At least that's what we hear from our alumni. They come out of the course with a good roadmap and lots of new contacts to get back in balance.
Speaking of the Foundations course: Cohort 3 is launching in August...
At the Nexus
Here’s everything we published this week:
🎧 #060: Jacinda Lofland on success with Tenant Engagement apps—A fun conversation about all things tenant or occupant engagement, including why it's important now, the use cases for dedicated engagement technologies, the lessons learned from Jacinda's work, deploying tenant apps across Nuveen's portfolio, and much, much more.
Live Broadcast on the Energy Management Software Landscape (Pro members only)—As more and more organizations make carbon reduction commitments, software for the energy management process is becoming more important than ever. In this broadcast, I unpacked the software landscape using a framework called the Energy Management Hierarchy of Needs.
Signal vs. Noise
Only the best smart building resources we consumed this week…
Energy Management Information Systems (EMIS) Technical Resources Report—I co-authored this 90+ page report for the Federal Energy Management Program (FEMP) in late 2019 and it's finally published!
This document summarizes and contributes to a considerable body of work at the Federal Energy Management Program and U.S. Department of Energy’s Building Technologies Office, Better Buildings Alliance, and Smart Energy Analytics Campaign to explore the energy reduction potential of Energy Management Information Systems...
Butlr Technologies, developing anonymous people sensors, inks $7.9M seed round—Wireless sensors capture five frames per second of thermal body heat data — posture, quality of sleep and temperature — and then turn that into insights that customers can use to make decisions on anything from constructing a building to planning how people will coexist in physician spaces.
Microsoft pledges to run global offices data centers on zero-carbon energy by 2030—I think this is an overlooked future driver for smart building technology investment. First, Google, now Microsoft. How fast will other companies and organizations follow suit? 24/7 CFE is the future.
👉 👉 Go deeper: The Lens: 24/7 Carbon Free and what it means for buildings (Pro members only)
Breaking Down Motorola’s Building IoT Strategy—Propmodo's Franco Faraudo unpacks Motorola's acquisition of OpenPath and Avigilon. In short, they see video analytics as vital to security and want to enable centralized security operations. Parallels with the FDD world, as I discussed on last week's live broadcast.
"We see this as a way to become an intelligence platform for the business community. Not only can video analytics help with safety and risk management, it can be harnessed to understand space usage and occupancy in a very precise way.”
Facilities Management, Asset Inventory, Data Collection And The Importance Of Your Asset Registry—Most people don't realize how messy the CMMS software world is.
"CMMS applications are utilized at 30% of their potential value. CMMS utilization starts with a good asset registry."
That's all for this week! Thanks for reading. 👋