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âI think itâs a huge issue that people face when theyâre dealing with digital twins: itâs very easy to get lost in the art of the possible, or even just the academia of a digital twin⊠And the possibilities are, I guess we could call it endless. That might be cliche, but the key to actually unlocking that value is getting started somewhere.â
âMatthew Vogel
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Episode 30 is a conversation with Matthew Vogel, Program Manager of Azure IoT Smart Places and Energy Team at Microsoft.
Summary
I met Matthew a few weeks ago when he sat on a panel I moderated at Realcomm, which was great fun. If you're wondering what Microsoft is up to in the smart building space, this episode is definitely for you.
We talked about Microsoft's Azure Digital Twin platform and ecosystem, and how it, as Matthew says, is designed to accelerate the time to results for the smart buildings market.
We talk about how they're doing that, and why I see value in it.
Of course, we also covered the data modeling aspect of the digital twin, including the open source digital twin definition language, and where that sits in context with similar efforts we've covered on other episodes.
Mentions and Links
Microsoft Azure IoT (1:06)
Realcomm (1:14)
Azure Digital Twin (1:23)
Willow (13:19)
Steelcase (14:59)
RealEstateCore (18:03)
Optio3 (24:22)
RXR Realty (39:54)
DTDL (40:45)
Matthewâs recent blog post, with examples: Idun ProptechOS, Vasakronan, YIT (43:49), Brookfield, Oxford (48:53)
You can find Matthew Vogel on LinkedIn.
Enjoy!
Thoughts, comments, reactions? Let us know in the comments.
Music credit: The Garden State by Audiobinger
THE ABOVE AUDIO, VIDEO, SUMMARY, AND LINKS WILL ALWAYS BE FREE. PODCAST DEEP DIVES WITH MY REACTIONS, MY TOP HIGHLIGHTS, AND THE FULL TRANSCRIPT ARE EXCLUSIVELY AVAILABLE TO MEMBERS OF NEXUS PRO.
Hereâs this weekâs deep dive outline:
My reaction, including highlights:
Matthew answers Jamesâ favorite question - itâs a different skillset and different set of stakeholders
interaction between Matthewâs team on the product side and the Redmond campus project
Defining digital twins and clearing up common misconceptions
Relationship between Azure and digital twin partners like Willow
How their approach enables portability among vendors
How building owners should get started - one use case at a time, or build out the digital twin and see where the data takes you? ; prioritization of use cases based on ROI
Where DTDL and RealEstateCore fit in the greater industry context
What Matthew is excited about - accelerating time to results
Full transcript
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Having listened to all of your podcasts and based on my 30 years of CRE experience, I believe Microsoftâs âingredientsâ have the best chance to succeed as universal standards, based on the following:
1. Microsoft has the size and reach to needed to persuade (force) third party vendors/solutions to develop to a standard.
2. CREâs across-the board fragmentation requires an elephant in room driving the train (sorry, mixed metaphors required).
3. Microsoft is using their own buildings as Guinea pigs to work through the issues and ensure the standards are broad and deep enough to deliver actionable data in the cloud. Subsets of standards from different vendors is unlikely to get us there.
If CRE fails to rally around these standards, weâre in for another 30 years of fragmentation pain. Irrespective of my historical feelings (years of cursing at Microsoft DOS, the first 10 years of Windows, SQL Server, Office, etc.), I would suggest that CRE tech jump on board sooner than later.
Great episode! I learned a lot and the analogy with the pantry was great. S lot of insights and Microsoft are definitely perfectly positioned to carve out a big piece of the value creation pie that will drive all industries forward. Great work!