How can analytics go mainstream?

The Crossing the Chasm Framework meets Building Analytics

“It’s not first to market that wins, it’s the first to cross the chasm.”

—Geoffrey Moore

Do you ever feel like the Universe is speaking directly to you?

Over the holidays, my mom had a stack of books that she wanted to give away. She had set them out to see if I wanted any of them. One of them was not like the others: Crossing the Chasm by Geoffrey Moore.1

I…

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