There is no killer app

Have you heard the term 'killer app' before?

It's defined as follows: a computer application of such great value or popularity that it assures the success of the technology with which it is associated.

In 1979, the launch of the first killer app, VisiCalc, ignited widespread business and personal use by consumers—which couldn’t have been imagined decades earlier when computers were first developed.

Here's something to ponder: Do we have any apps that 'assure the success' of smart buildings technology?

Unfortunately, the answer is no. While there are plenty examples of the cream-of-the-crop software providers, there is no killer app that is tearing through the real estate world.

What's this mean for you?

Take it from Mike, a Smart Building Strategist course graduate who works for McKinstry:

"Thanks for the great lay of the smart building land (long way to go, fragmented, no real killer apps) all of which makes it is an exciting time to be in this industry with immense amount of opportunity"

He's absolutely correct. This is one of the great insights I have loved hearing from our alumni. Since no one has everything solved: 

• it's the perfect time to become a leader
• it's the perfect time to meet others like you and learn from them
• it's the perfect time to set up partnerships that compliment you

That "lay of the land" was exactly what we were going for when we created the Smart Building Strategist curriculum. We'll provide the map, it's your job to chart your path.