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In this presentation, Will Brouwer, Group Product Manager at WiredScore, breaks down what smart building benchmarking data is actually telling landlords and asset managers right now. He tackles a familiar problem: teams investing in disconnected technologies without a clear strategy, mandate, or way to explain why decisions were made—especially when staff turnover happens.
Drawing on SmartScore certification data from hundreds of buildings, Will shows how WiredScore is using benchmarking to cut through one-off use cases and anchor smart building programs to outcomes owners care about. The focus isn’t gadgets—it’s how certification, data, and comparables shape portfolio-level decisions.
Behind the paywall, Will shares what surprised WiredScore after certifying 300+ buildings: which technologies are accelerating, which are stalling, and which quietly aren’t getting deployed at all. You’ll hear why some popular tenant-facing features lost momentum, why M&O and predictive analytics keep gaining ground, and where cybersecurity is lagging despite growing concern.
He also explains why asset managers care more about certification-driven rental premiums than individual ROI calculations—and how benchmarking creates internal permission to invest. If you’re an FM, EM, or OT leader trying to prioritize work, justify spend, or future-proof decisions for the next person in your seat, this recording gives you a clearer map of what’s actually sticking in the market.
Watch the full recording inside Nexus Pro →
In this presentation, Will Brouwer, Group Product Manager at WiredScore, breaks down what smart building benchmarking data is actually telling landlords and asset managers right now. He tackles a familiar problem: teams investing in disconnected technologies without a clear strategy, mandate, or way to explain why decisions were made—especially when staff turnover happens.
Drawing on SmartScore certification data from hundreds of buildings, Will shows how WiredScore is using benchmarking to cut through one-off use cases and anchor smart building programs to outcomes owners care about. The focus isn’t gadgets—it’s how certification, data, and comparables shape portfolio-level decisions.
Behind the paywall, Will shares what surprised WiredScore after certifying 300+ buildings: which technologies are accelerating, which are stalling, and which quietly aren’t getting deployed at all. You’ll hear why some popular tenant-facing features lost momentum, why M&O and predictive analytics keep gaining ground, and where cybersecurity is lagging despite growing concern.
He also explains why asset managers care more about certification-driven rental premiums than individual ROI calculations—and how benchmarking creates internal permission to invest. If you’re an FM, EM, or OT leader trying to prioritize work, justify spend, or future-proof decisions for the next person in your seat, this recording gives you a clearer map of what’s actually sticking in the market.
Watch the full recording inside Nexus Pro →
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This is a great piece!
I agree.