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Jacinda Lofland

Director, Customers & Community
Nuveen Real Estate
Baltimore, MD, USA
LinkedIn Profile
Areas of Expertise
App Layer: Occupant Experience

What kinds of projects are you working on?

Cstomer surveys and ESG education, community programming and events

What are you excited about in the industry?

Opening up direct lines of communication between building owners and building users to work together towards shared sustainability objectives

What do you think needs to change in the industry?

There is an opportunity to leverage technology so that our real estate products and services meet the ever-evolving needs of a more diverse user base (not just the preferences of decision makers).

What do you wish we all discussed more?

I wish owners, operators, and tenants discussed their corporate vision, values, and strategy together more. Instead of starting with lease terms, let's take a step back and talk about the big stuff (talent attraction and retention, financial targets, sustainability commitments) and align on the role real estate can play in achieving key business objectives.

What’s your hot take?  

🔥 I love to nerd out about the idea of omnichannel optimization... marrying technology and place to empower people. Technology and place are huge enablers. Technology facilitates transparency and place promotes connection. The question I love trying to answer is: How can we leverage both technology and place to bring out the best in people? 🔥

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