🎧 #022: Kyle Tooke on defining the organizational digital twin

“The context is the critical piece. When companies are trying to understand, why do I need a digital twin? What’s the value? It’s about context; and it’s about reasoning, which allows you to make better decisions, more timely, and that’s going to improve experiences for everybody - operations as well as the employees or the tenants that are in your buildings.”

—Kyle Tooke, ThoughtWire

Welcome to Nexus, a newsletter and podcast for smart people applying smart building technology—hosted by James Dice. If you’re new to Nexus, you might want to start here.

The Nexus podcast (Apple | Spotify | YouTube | Other apps) is our chance to explore and learn with the brightest in our industry—together. The project is directly funded by listeners like you who have joined the Nexus Pro membership community.

You can join Nexus Pro to get a weekly-ish deep dive, access to the Nexus Vendor Landscape, and invites to exclusive events with a community of smart buildings nerds.

Episode 22 is a conversation with Kyle Tooke, National Director of Sales at ThoughtWire.

Summary

• Kyle does a great job of defining what a digital twin is, including the components it needs to have, the hierarchy of types of twins, and he even dispels some key myths about twinning
• He also gives some concrete examples of how digital twins can decrease operational expenses, engage occupants, and even keep hospital patients safe.
• And much, much more.

Mentions and Links

1. ThoughtWire (2:12)
2. Innovate Cities (7:37)
3. Meridian, Cisco DNA (23:15)
4. Corrigo, Service Insight, Angus AnyWhere (23:59)

You can find Kyle Tooke on LinkedIn.

Enjoy!

Music credit: The Garden State by Audiobinger

THE ABOVE AUDIO, VIDEO, SUMMARY, AND LINKS WILL ALWAYS BE FREE. PODCAST DEEP DIVES WITH MY REACTIONS, MY TOP HIGHLIGHTS, AND THE FULL TRANSCRIPT ARE EXCLUSIVELY AVAILABLE TO MEMBERS OF NEXUS PRO.

Here’s this week’s deep dive outline:

• My reaction, including highlights:

  • Kyle answers James’s favorite question in three parts: change management, risk aversion, and personnel skillsets

  • The impacts of COVID and emissions mandates on proptech adoption, flipping the script on risk aversion

  • Different types of digital twins, based on purpose and use case, from discrete to composite, process, and organizational, which perhaps form a hierarchy of complexity

  • How a digital twin can be used to reduce OpEx by breaking down silos to offer issue prioritization and context

  • Why the Digital Twin doesn’t need to include visualization and the value of the visual tool for operational teams 

  • Distinguishing between BIM and digital twin

  • Kyle’s answer to “No one is going to build this for an existing building”

  • The murkiness of specifying and buying an organizational digital twin

  • Open vs. closed digital twins

• Full transcript

Go deeper