It seems that everyone claims to be a Master Systems Integrator (MSI) these days, but few truly are. There's a lot of focus on who the MSI should be rather than on what the function should deliver. Rob Huntington from Emeseye & Mike Dowling from Operational Intelligence unpack the role of the Master System Integrator (MSI) in our latest Nexus APAC event
Today's tools have not been very user-centric for the people on the ground, so those people ignore them—and the hoped-for efficiency and data insights never materialize. Now that’s starting to change. Gamification, AI, and behavioral psychology principles influence users to return frequently, spend more time on the platform, and even enjoy doing so.
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